Posted July 30, 2010


When Lindsay Lohan was sentenced to 90 days in an LA prison, she posted a message on her Twitter account ….

It read: "The only 'bookings' that I'm familiar with are Disney Films, never thought that I'd be 'booking' into Jail ... eeeks." 

Eeeks? It’s not the first word that springs to mind when describing a dire situation. And yet it is genius.  It manages to convey the angst of the perpetrator and downplay the crisis both at the same time. Imagine Tony Hayward explaining the oil leak crisis to the BP board: “Our oil is clogging up the Gulf of Mexico and we’ve lost £12 billion off our share prices. Eeeks.” 

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